YOUR PERSONAL BRAND IS DETERMINED BY BEHAVIOUR NOT WORDS – 3 OBSERVATIONS In my last article on personal branding I talked about how the behaviour of individual staff members ultimately determine the brand of the organisation they work for. Your brand is only ever as good as the behaviour of each and every staff member. […]

YOUR PERSONAL BRAND IS DETERMINED BY BEHAVIOUR NOT WORDS – 3 OBSERVATIONS In my last article on personal branding I talked about how the behaviour of individual staff members ultimately determine the brand of the organisation they work for. Your brand is only ever as good as the behaviour of each and every staff member. Behaviour determines your organisation’s brand and the personal brand of individual you employ. If your organisation is to achieve the optimal brand image it is essential that you: Employ the right staff. Ensure those staff understand the importance of branding Exhibit a personal brand consistent with the organisation’s brand. No matter what some trainers might suggest, you cannot create a silk purse out of a sous ear. A personal brand needs to come naturally and needs to be authentic. Employing people who can have a personal brand consistent with your organisation’s brand is essential. Staff…