you don’t buy the truth

THE FACT IS – YOU RARELY KNOW WHAT THE TRUTH IS – 3 OBSERVATIONS Have you ever had someone lean over at a dinner party and give you the ‘inside story’ on how the CIA killed Kennedy, or that Bush knew about 9/11, Harold Holt was taken by the Chinese, or that Malcolm Turnbull did […]

THE FACT IS – YOU RARELY KNOW WHAT THE TRUTH IS – 3 OBSERVATIONS Have you ever had someone lean over at a dinner party and give you the ‘inside story’ on how the CIA killed Kennedy, or that Bush knew about 9/11, Harold Holt was taken by the Chinese, or that Malcolm Turnbull did a deal with the right of his party on climate change? I am sure you have. We are all beneficiaries of such ‘scoops’ from time to time, and perhaps more often. The fact is, however, you don’t know the truth of such stories and, in most cases, you never will.  You simply listen and then make a choice about whether to believe the story of not, depending on a range of factors including how consistent it is with the many other things you believe. Deep down, you know that it is very unlikely that the…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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