3 reasons to engage with consumers Despite what many holy books might say, I would argue that ethics are no absolute and are not cast in stone. Despite what many business people might think, I would argue that in is so far as branding is concerned, they do not decide what is and is not […]

3 reasons to engage with consumers Despite what many holy books might say, I would argue that ethics are no absolute and are not cast in stone. Despite what many business people might think, I would argue that in is so far as branding is concerned, they do not decide what is and is not ethical. I would argue, along with all of the Ethicists that what is and is not ethical evolves over time. There are certainly constants (like – avoiding murder) with most of these have little relevance to most businesses.  For example: Slavery was once considered ethical, but most see it as less so today. Waste being pumped into the atmosphere was not always seen as pollution. There has not always been as much concern as there is today about sugar in food. I would also argue that it is not up to business to decide what…