your attitude sucks

HOW OFTEN HAVE YOU THOUGHT THAT ABOUT A SALESPERSON BEFORE GOING ELSEWHERE? This weeks THE REPORT addresses 5 issues pertinent to offering the service customers demand. Have you ever had that experience where you know that the person you are talking to at a business really does not want to talk to you? I can […]

HOW OFTEN HAVE YOU THOUGHT THAT ABOUT A SALESPERSON BEFORE GOING ELSEWHERE? This weeks THE REPORT addresses 5 issues pertinent to offering the service customers demand. Have you ever had that experience where you know that the person you are talking to at a business really does not want to talk to you? I can think of many occasion where I have called someone who demonstrated by their behaviour and remarks that they would much rather be doing something else and to that end want to get me off the phone as quickly as possible. I have had very similar experiences with assistants in Myers stores. I would argue that such experiences are all too common and the research would suggest that I am right. The question might then be – does this really matter? I would argue that the answer is YES – it matters a great deal. It…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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