LEVERAGING A PERSONAL SENSE OF SIGNIFICANCE TO DRIVE PROFITS – 3 OBSERVATIONS Each election in the United States, where voting is not compulsory, between 30% and 60% of people just don’t vote – and no amount of letter will get them to the ballot box. In recent elections this effect has been reversed in some […]

LEVERAGING A PERSONAL SENSE OF SIGNIFICANCE TO DRIVE PROFITS – 3 OBSERVATIONS Each election in the United States, where voting is not compulsory, between 30% and 60% of people just don’t vote – and no amount of letter will get them to the ballot box. In recent elections this effect has been reversed in some areas – with the percentage turn out actually increasing where people have been approached personally and given a reason to vote – before being asked to give a commitment to vote. When many non-voters are asked why they did not vote – they say it is because their vote does not count or will not change anything. They feel insignificant and consider their vote in a similar light. Further the increases in recent years are reportedly due to the personal contact making them feel that their vote is important – and that they are significant.…